Post-Production

1. Image Review & Selection

• Reviewing raw or edited images

• Identifying key moments, subjects, actions, and context

• Matching images with correct events, dates, and locations

2. Cutline (Caption) Writing

• Writing concise, informative captions that answer who, what, when, where, and why

• Following editorial or brand style guides (e.g., AP Style)

• Adapting tone for news, corporate, marketing, or social media use

3. Fact-Checking & Verification

• Verifying names, titles, spellings, locations, and dates

• Cross-checking against briefs, shot lists, or metadata

• Ensuring accuracy to avoid misidentification or legal risk

4. Metadata & Keyword Tagging

• Embedding captions into image metadata (IPTC/EXIF)

• Adding keywords for searchability and DAM systems

• Standardizing fields like photographer credit and copyright

5. Localization & Translation

• Translating cutlines for international distribution

• Cultural adaptation of captions for regional audiences

• Ensuring consistency across languages

6. Rights & Compliance Support

• Including proper photo credits and copyright notices

• Ensuring usage aligns with licensing agreements

• Adding required disclaimers or usage restrictions

7. Quality Control & Editorial Review

• Proofreading for grammar, clarity, and consistency

• Ensuring captions match the correct images

• Final approval checks before publication or delivery

8. Formatting & Delivery

• Formatting captions for CMS, news wires, e-commerce platforms, or social media

• Batch processing for large image volumes

• Delivering files in required formats (CSV, XML, DAM uploads, embedded metadata)